Lime E-Bikes
Launch campaign in Berlin
Backed by Google Ventures, Alphabet and Uber, Lime was already one of the world's fastest-growing micro-mobility companies. Entering Germany was about more than getting from A to B. Unlock Life celebrated the freedom, connections and experiences that happen in between.
50,000+ posters across Berlin,
Munich, Köln and Hamburg
We took Unlock Life hyper-local, speaking to people across Berlin and capturing the stories, quirks and voices of their neighbourhoods. Over 35,000 wild posters in Berlin alone took those stories back to the streets they came from, connecting very different parts of the city under one campaign.
100° Fahrenheit. 500+ people.
To launch Lime in Berlin, we created The First Ride — a chance for people to get on an e-bike, learn how to ride and experience Lime for themselves. Over 500 people showed up in 100° heat at Hubertusbucher, where we brought together artists, musicians and the people featured in our campaign for a day of riding, music and one very welcome pool.
