Gabriella's
Positioning / Brand identity / Brand shoot
Gabriella's Cosmetics is a cosmetic company originally formed in Jamaica, now based in Switzerland. I was responsible for creating the Brand identity + Brand strategy of Gabriella's cosmetics that went through a complete makeover (pun intended) in 2020.
The Moon - Heart of the Brand
The crescent moon connects the brand's past with its future. It began as a symbol of one of its first products, a night cream, and was retained as the brand evolved into makeup. It also came to represent the founder's dream of building her own business — making the moon a symbol of both where the brand began and what it set out to become.
