15 years. A few things I’ve learnt:
Don’t fall in love with your first idea. Make it simple. Not boring. If you have to explain it too much, it probably isn’t there yet. Question the brief. Nicely. Good work needs good people. Sleep on it. Literally. The logo is probably big enough. Know when to stop.
Hi, I’m Saaniya. A Creative Director from India, now based in Malmö after a few stops around Europe. I’ve spent the last 15 years building brands and campaigns across India, Germany, Sweden and Denmark. I like finding the idea, shaping it and seeing it all the way through. These days I work independently with brands and creative teams around the world.
Foundation
- Brand Strategy
- Brand Positioning
- Brand/Product Naming
- Research
- Brand strategy workshops
- Creative thinking tools
Brand Design
- Visual Identity
- Verbal Identity
- Brand Guidelines
- Brand Platform
- Packaging Design
- Illustration
Brand Campaigns
- Art Direction
- Creative Concepting
- Pitching
- Campaign Platforms
- Integrated Campaigns
- Social & Digital
- OOH / DOOH
- Content & Storytelling
- Global & Local Rollouts
Toolbox
- Adobe Creative Cloud
- Figma
- ChatGPT
- Gemini
- Midjourney
- Claude
- Kive AI