#Hirals

A recruitment campaign for HCL Technologies

A recruitment campaign with a twist. We converted the top ten viral videos of 2015 into recruitment videos which we called HIRALS - Viral Videos released by HCL to hire people. The campaign was a shortlist in the Abby Awards'15.

A man wearing a cat mask above the words #HiralVideos

Campaign report

Campaign report: 'Our target audience doesn't watch virals. So we made Hirals.' Challenge, idea and results: $4.98 cost per application, 175MN+ impressions, 300,000+ views, 11,300 applicants and $40,000 worth of free media coverage

Watch the Hirals here