MS Fratelli Wines

Label Design / Packaging

A brand and label refresh for Fratelli's flagship MS Collection. The design celebrates the vineyard's natural surroundings through a refined identity centred around the Hariyal, Maharashtra's state bird, bringing a stronger sense of origin to the range.

MS Fratelli wine bottles staged among tree branches
Close-up of the MS Fratelli Chardonnay label MS Fratelli Sangiovese Rosé bottle with a glass of wine
MS Fratelli Shiraz Cabernet label spread, front and back
Illustration of Hariyal birds in flight above the vineyard

The Hariyal Bird

Native to the region where Fratelli's vineyards are located, this bird is known for drinking only dew from fruits and leaves and is said to never set foot on the ground. Much like the famous lyrics "Aaj Kal Paon Zameen Par Nahin Padte, I do not feel like touching the ground!" the bird became a symbol of joy, lightness and the uplifting spirit of sharing great wine.

Before: the previous MS Fratelli wine label design
After: the refreshed MS Fratelli wine label design
MS Fratelli Shiraz Cabernet bottle resting on a branch MS Fratelli Shiraz Cabernet bottle with grapes

Design by Saaniya Singhal.
Created in collaboration with NH1 Design, India.
Mockups & photography by NH1 Design, India.