Tasty Revolution
360° campaign for Planted
Planted's first large cross-border brand campaign launched across Switzerland and Germany as a full-blown revolution - started by chickens demanding a better future, and joined by people who agreed with them. We even recreated The Beatles' "Revolution", giving our chickens their own anthem to march to.
Taking the Revolution to the streets
We marched past Coop, one of Switzerland's biggest meat retailers, taking the message directly to shoppers and inviting them to join us.
From there, the chickens took over the streets of Berlin, Zurich, Bern and Freiburg, appearing outside landmarks like the Reichstag and Federal Palace. Banners, placards and stickers helped spread the word, while artists and supporters took the revolution home, hanging our slogans from their balconies.
Our Revolution grew
Our Tasty Revolution food truck followed the demonstrations, feeding supporters along the way, while the campaign spread across public transport and into the streets. Planted's employees and founders joined too, signing a petition for basic animal rights and unfurling a giant banner outside their headquarters. We ended where we began - with our chickens, now a mini band, celebrating to our own version of Revolution.
