Planted

Product Shoot / Packaging

Planted's first large cross-border brand campaign launched across Switzerland and Germany as a full-blown revolution - started by chickens demanding a better future, and joined by people who agreed with them. We even recreated The Beatles' "Revolution", giving our chickens their own anthem to march to.

Two plates of planted.pulled tacos on a pink background, with a small dish of sauce A hand using a fork and chopsticks to eat planted.pulled rice from an oval dish on a green background A planted.pulled burger wrapped in paper on a yellow background
Three redesigned packs on a purple background: planted.pulled Natur, planted.pulled BBQ and planted.chicken Natur
Three redesigned packs on a purple background: planted.chicken Marinade, planted.chicken BBQ and planted.pulled Chimichurri
Three redesigned packs on a purple background: planted.fish Natur, planted.kebab Original and planted.kebab Tandoori
Animated poster alternating between planted.chicken in a pan on green and planted.pulled tacos on pink Animated poster alternating between planted.chicken skewers on coral and a planted.pulled burger on yellow
Animated poster alternating between a planted.kebab in flatbread on peach and a planted.kebab wrap on lilac

Each product image was selected specifically for the market it was packaged for. The döner kebab is a Berlin staple, so the planted.kebab packaging for Berlin featured this version, while the Austrian market featured a kebab more familiar to local audiences.