Making food waste
easier to understand
Educational content for social media /Employee training
A series of videos that turned facts around food waste into simple, relatable stories - from the hidden resources behind our food to date labels, everyday habits and small ways to waste less.
Making water waste easier to see
The amount of water it takes to produce our food can be hard to imagine. So instead of talking in litres, we turned those huge numbers into glasses of water - a simple visual way to show just how much water goes into the food we eat, and what gets wasted when we throw it away.
Looking beyond the date
A series of experiments that encouraged people to look, smell and taste before throwing away food past its best-before date, using our senses to challenge one of the everyday causes of food waste.
Making CO2e easier to picture
CO2e can be difficult to comprehend, so for Earth Day we translated it into something more tangible: the equivalent number of times you could drive around the planet. Turning an abstract climate figure into a scale people could actually imagine.