Present Perfect

Visual Identity

Present Perfect is a women-led gifting company in India, bringing together thoughtfully made products and traditional Indian craftsmanship. I designed the logo for the brand.

The Present Perfect logo: a ribbon-shaped P above the 'present perfect' wordmark, on terracotta

The P in the ‘Present’

The letter P was designed to resemble a gift ribbon, playing on the word present while remaining recognisable as a letter. It also works as a standalone symbol, giving the brand a flexible mark to use across catalogues, packaging and other materials.

Animated ribbon P symbol on terracotta Terracotta clay pots with the brand colour swatch #d15c40
Brand layouts: the ribbon P on knitted yarn, a turmeric panel with a painted mask, woven fabric and clay pots, each with sample text
Animated 'present perfect' wordmark cycling through handcrafted Indian objects between the words