Everyday Heroes

360° campaign at Comic Con India

At Comic-Con India, surrounded by superheroes, we chose to celebrate a different kind of hero - everyday people doing extraordinary things. We created an event and 360° campaign that put HCL's employees in the spotlight, celebrating their stories, achievements and the impact they make without the cape.

Pitting HCL employees against superheroes on their home turf was not fair. For the superheroes.

Campaign report

Campaign collage: an HCL employee posing at the 'I perform amazing feats every day, even without a cape!' photo booth at Bangalore Comic Con, alongside comic book pages, press coverage, tweets and visitor photos

Results: 3 days, 26.64 MN impressions, 50,000 social engagements, 1100+ tweets, 450+ pieces of UGC