Urban Optimists

Brand identity

We gathered a bunch of Artists, poets, students and entrepreneurs residing in Berlin who not only believe in sustainable mobility but also choose to live a sustainable lifestyle. We called them the Urban Optimists. I created a logo for the term 'Urban optimists' whose stories were being featured in one of Berlin's most popular theatres in the form of mini documentary films, sponsored by Lime.

Animated pattern of green and white Urban Optimists 'U' marks on black
A person holding a canvas tote bag printed with the Urban Optimists logo
Animated profile card: 'Matt Wilson, 29, Urban optimist, Berlin' beside his portrait on green
The Urban Optimists logo in green and white on black Three Urban Optimists posters reading 'GO!' in a subway station
Three Urban Optimists postcards, including the Berlin TV tower and a portrait A white cap with the Urban Optimists logo held towards the camera